RECEIVE A FREE COMPARATIVE MARKET ANALYSIS OF YOUR PROPERTY
AND FIND OUT THE CURRENT VALUE OF YOUR HOME
STEPS TO SELL A HOUSE
To get the best value offer on your property, you have to work with experts who know that selling a property is all about understanding the time, location, and market conditions.
Learn about our steps to sell a house below or fill our the form to find out the value of your home compared to the market.
1. DETERMINE VALUE
Our team starts off by performing research on your property’s features, taxes, zoning, lot size, square footage, and other variables in order to determine the current estimated market value.
RESEARCH THE CURRENT MARKET
How much are properties similar to yours selling for? What are the terms of sales? What property disclosure laws do you need to take into consideration?
Answering these questions will help you understand the current state of the market surrounding your property. Our agents will provide you with a Comparative Market Analysis or CMA, which discloses all of these facts to you. That way you can make an educated decision when setting the price and terms of sale.
SET THE PRICE
Once you know the specifics about your home and have researched what similar properties in your area are selling for, set a realistic price. This is key to generating the traffic you need to sell the property quickly.
ESTABLISH FINANCING ALTERNATIVES
We contact lenders in your area to determine what options your prospective buyers have. This will help us find qualified buyers for the available options.
2. KNOW THE PRODUCT
Perform a walkthrough of the property and make a list of all the items that need to be repaired or replaced. Also, note the fantastic features your property offers to potential buyers.
OUTSIDE
- Does it need a new coat of paint?
- Is the entryway (front door and/or balcony) appealing?
- Are the windows and doors in good condition?
- Are the roof (and gutters) in good condition?
- Is the landscaping well kept?
- Are personal items stored or put away?
INSIDE
- Are the interior paints and finishes in good condition?
- Are the appliances in good working condition and up to date?
- Are the plumbing and electrical systems in good condition and fully functional?
- Are the carpets or other flooring materials in good condition?
- Are the sealants (sink, shower, tub, windows) in good condition?
- Are all light fixtures working properly?
NEIGHBORHOOD
- Are there amenities like a pool, fitness center, community center, etc?
- What are the local schools and their ratings?
- How far is the closest shopping center?
- Are there any attractions or public parks around?
- Is it close to public and school transportation points?
3. MARKETING PLAN
Our team will establish marketing funnels to prospect for qualified buyers. These will include traditional and modern marketing techniques to generate traffic to your listing.
TRADITIONAL METHODS
Our agents will implement proven marketing strategies such as professional photo and video, yard signs, open houses, door knocking, direct mailers, and more. These will help inform both your neighbors and city residents that your property is on the market.
MODERN METHODS
Today, search engines and social media are essential tools to distribute your listing to more interested buyers.
First, your property will be listed in the MLS for other realtors and their clients to see. Subsequently, the property will be placed on websites such as Zillow, Realtor.com, Trulia, etc. to increase your listing’s exposure to buyers browsing the internet for their next home.
Additionally, your property will have a dedicated landing page on our website. Then, an advertisement budget is placed to prospect qualified buyers via Google, Facebook, and Instagram algorithms.
4. NEGOTIATION
When negotiating with prospective buyers we will keep your goals top of mind. Therefore, we will give you the best advice regarding each offer your property receives.
PAPERWORK
A number of forms are required for the legal sale of your property. In addition to the contract of purchase and any counteroffers, there are also disclosures that need to be given to the buyer. These are put in place by the State and County where the property is located.
Some of the terms negotiated in the agreements are:
- Final selling price
- Any fixtures that are included or not included
- Inspection contingencies and deadlines
- Financing terms and approval contingencies
- Date of closing
- Date of possession
Everything is negotiable, and we will provide you with all the facts you need to make the best decision when going back and forth with a potential buyer(s).
5. CLOSING
You’ve come this far – now all we have to do is make sure that all of the closing steps are in order.
FINAL WALK-THROUGH
When both the buyer(s) and a witness can be present, schedule a final walk-through. This will determine that the property being conveyed meets the expectations of all parties involved.
FIND AND MAKE ARRANGEMENTS FOR THE HOME YOU WILL BE MOVING INTO
Unless you have already built or bought a new residence, you will need to be the buyer for a new property while selling your own property. We will do everything possible to schedule both transactions to close at the same time or to close your purchase shortly before closing your sale. The idea is to make each party’s transition as smooth as possible.